🌸 Background & Journey of Team Bunga Kelate
1. Early Establishment
- Formed: June 2023
- Initial Focus: Home & Living products such as tumblers, wet wipes, and kitchenware
- Uniqueness: At that time, no other team focused specifically on kitchen items
2. Challenges & Niche Experiments
- GMV Drop: Led to several niche shifts
- Trial 1: Shifted to fashion — but GMV did not improve
- Trial 2: Tried promoting vacuum-related products — still underwhelming
- Trial 3: Switched to women’s care (e.g. Nivea, cosmetics, makeup) — also unsuccessful
3. Finding the Right Niche
- End of 2023: Shifted focus to supplements & vitamins
- Main product: Pentavite
- Note: Initially intended to hand over this niche to the male team, but results were underwhelming — so it remained under Bunga Kelate
4. Team Structure
- Current Members: Yaya (Team Leader), Nisha, Alya
- Former Member: Mek Ayu (ex-member)
5. Achievements & Participation
- The strong combination of the three members elevated Team Bunga Kelate’s name
- Recognition: Invited to multiple exclusive events under MCN and TikTok
- Represented the company in several major events
- Achieved many impressive performance milestones